Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them-Timothy Gallwey
Your sales team is the one, responsible for bringing the brand to customers. They could bring new heights in graph of productivity, sales volume, order size and profitability. Therefore, training them efficiently for developing and building their skills, abilities, becomes important.
Online learning offers a wide range of benefits. Ease of use, instant access, interactivity, flexibility, customization, are only a few of them.
E-learning makes training versatile and could benefit in many ways,
1. Immediate Access
Sales people has to embrace a lot of knowledge inside them while dealing with customers. Learning Management System facilitates the availability of all training material in form of documents, demonstration videos, product guide, competitive landscape. Use of Online training enables sales staff to have access to training content using their own devices, whether a tablet, mobile, desktop, at their own pace, time.
2. Regular Updates
Any change would be insignificant without the adequate awareness of it. Sales people should be the first one to know about any changes being done about the product or customer engagement.
Learning Management System has this ability to notify learners about any changes in just-a-click. Sales staff equipped with up-to-date information (any special offers, policy), end up engaging customers better.
3. Building Selling Skills
No matter how thorough knowledge or information the sales personnel have, they won’t be able to deal with clients till the time they are good with selling and negotiating skills. Different buyers need to be approached differently, and hence, it is important for sales staff to have those specific skills before dealing with direct clients.
Learning Management System could be used to provide such soft skill training to sales staff with updated content and refresher engagements to help the sales staff manage challenges of engaging customers in evolving and ever competitive market.
4. Cost Efficient
Organizing training in an organization with high rates of attrition or geographically dispersed offices including remote areas, ends up spending a huge portion of training budgets on logistics. Online training and assessment management system, gives the advantage of deploying unlimited content, for unlimited times with unlimited changes in just one-time investment, minimizing logistic investment and spend of training budget on actual training.
Effective use of online training programs allows the organization to identify employee’s performance and skill gaps and hence have insight into improvement areas. LMS allows to analyse knowledge and understanding of employees objectively through training system usage and regular assessments.
One of the biggest advantages of Learning management system is the strong tracking capability of user performance and reminding them using systematic notifications. This notification and follow up mechanisms can be actively used to ensure employees are well informed about training and devise smart conditional follow ups to help organization to cater the diverse employee base with different affinity and motivation towards learning and employee empowerment initiatives.
Use of E-learning and a cloud-based digital learning platform for training sales staff, who are out on-field most of the time, helps make the training spend effective. MindScroll, with its mobile-ready and cloud-native training and assessment platform, has helped many organizations optimize on their training budgets, making their sales enablement process efficient and effective.
The secret of getting ahead, is getting started-Mark Twain
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